Branding Lesson

In today’s digital world, personal branding is just as important as company and product branding. One needs to consider usernames, public names, pictures and profile management as part of the thinking. I am sure that like many other users, I did not think about this very much when I started my online work years ago. Over time I have recognized the importance of branding and worked to achieve high consistency in this area. I have settled an internet identity, and fortunately, I have managed to obtain my desired user ID on the wide variety of services I use with just a couple of exceptions.

One of the exceptions was on Skype. Once I realized what I wanted to do with branding, I registered a second skype account with my desired username, which was available. This at least held the account until I decided when and how I would either use two accounts, perhaps for different purposes, or migrate to the new account.

… many months go by …

I have been working through an interesting scenario. I registered my new account with a (then) relatively new but rarely used email address. After leaving the skype account dormant, I could not remember the email address used for registration. Skype searching did not yield any clues, and although I could see my registered account I could not change the password without the email address, and in turn I could not ask the folks at Skype to give me access without that email account.

I decided to take a long shot and put in a helpdesk ticket at Skype. As it turned out, the email address I had used was phased out by the host vendor. Even though I did not have the ‘key email address’ Skype staff provided me a series of detailed questions about the account which I was able to answer to verify my identity. Well, today was success day as I finally gained access to the account and now I can move forward with my plans.

Lessons Learned:

1. Use mainstream email addresses when registering for user accounts.
2. Use a ‘keep’ folder for important things like this.

I am writing this blog post as a shout out and thank you to the staff at Skype who were able to help me resolve this scenario. Thank you for having a good identity management process in place.

~Mark

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